Fresh baked daily!

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Menu featuring autumn matcha and coffee drinks, with images of matcha latte, pumpkin spice matcha latte, biscoff caramel matcha latte, and pumpkin spice drinks. Includes pricing and options for hot and iced beverages.
Assorted macarons arranged in rows on a transparent display tray.
A pastry with a swirl shape, topped with a dollop of cream and chocolate sprinkles, dusted with powdered sugar, on a piece of parchment paper in a metal serving dish.
A promotional flyer with a pink background featuring a watercolor illustration of a croissant and text advertising a bake sale. The sale is valid Monday to Friday from 5 to 7 pm at a location in Jacksonville, FL, with a buy one, get one 50% off offer. The flyer mentions exclusions of macrons and drinks, and that the discounted item is the lower value item.
A transparent plastic cup filled with a layered green, yellow, and white dessert topped with black sesame seeds. The cup has white text on it that mentions a bakery and Asian cuisine.
A golden brown, flaky croissant with chocolate filling on a reflective silver plate, placed on a wooden table with a background featuring blurry black chair legs and a second table.
A promotional poster for new sandwiches made to order, featuring images of three croissant sandwiches with ham, cheese, turkey, and vegetables, and text indicating they cost $7.50 each.
A woman with dark, wavy hair in a white sleeveless dress standing with crossed arms against a plain, light-colored wall.

My story

Hi, my name is Katelyn. I’m a mother of three young children.

I developed a passion for baking after my first child was born. My initial goal was simply to bake for their birthday parties and family get-togethers. I come from a big family, so we always get together at least once a week. Seeing my family and friends love my pastries gave me even more motivation to keep improving and bake better treats.

I’m a stay-at-home mom, and while my kids are at school, I use my free time to practice and create new desserts. I’ve learned everything from scratch, constantly making adjustments to achieve perfection.

My first big challenge was making macarons back in 2016. After mastering those, I started learning how to make croissants and other Asian pastries that my kids love. The process of making croissants is very challenging and time-consuming—it takes about two days to make fresh ones from scratch. But knowing I can serve warm, freshly baked croissants to my family for breakfast motivates me to keep learning and perfecting the craft.

In 2023, my family and I took a trip to Denver. We stopped at a bakery and tried a cruffin for the first time. It completely blew our minds—it was that good! My husband and I couldn’t stop talking about how amazing it would be to open a bakery like that one day.

That same year, we started our home cottage bakery called Blue Moon Macaron, specializing in macarons and chunky cookies. However, cottage food laws limit what we can sell from home.

In the summer of 2025, we traveled to Japan. The cruffins we tried there were incredible all over again, and we also fell in love with high-quality matcha and other healthy tea options. That trip solidified our dream of bringing exceptional desserts and drinks to our community.

Southside is where my husband and I started our family together, so it holds a lot of memories for us. We want to open our first real bakery right here—bringing fresh-baked goods every morning, made without artificial dyes, using homemade sauces and high-quality ingredients for both our pastries and drinks.

It All Begins Here

Take a peek behind the curtain. See how we make our baked goods from scratch daily.

  • "The pastries were incredible — flaky, fresh, and full of flavor. The cruffins, croissants, and artisan pastries honestly reminded me of being in Europe — everything tasted high-quality, thoughtfully made, and truly special."

    —904withus

  • "The vibes are immaculate! Such a warm and friendly place to visit with friends or stop in for a treat. The food is incredible and the match is so good! Staff are friendly and go above and beyond. Can’t wait to go back!"

    —Alison S.

  • "Cruffin and Tea is now the King of Jacksonville Bakeries. The tea and matcha drinks also excel with several creative variations and old favorites."

    —S. Connor

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Assorted macarons arranged on a clear glass tray, featuring green, white, and pink colors with various toppings and fillings.
Close-up of cream-filled pastries topped with fresh red raspberries, black blueberries, and slices of strawberries on a silver tray.
A croissant sandwich on a metal plate with bacon, lettuce, tomato, and a fried egg. In the background, there is a white shelf, a plate with a pastry, and a plant in a white vase.
Two homemade chocolate chip cookies on a wooden surface, one with a piece of chocolate chunk on top.
Cruffin & Tea Instagram